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As many countries open up this summer with the easing of Covid-19 restrictions, there are still some people who might feel hesitant to re-emerge in public.
U.K. supermarket chain Co-op captures this mood with an ad about a man who overcomes his apprehension and finds unexpected joy in the everyday moments he missed during lockdown. It launches as the U.K. prepares to drop many of its remaining Covid-19 rules on July 19.
“First Day Out” follows an older man named Tom who has been staying at home but decides to go out for a simple reason: to recycle a piece of plastic Co-op packaging.
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