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You may have noticed that we’ve eschewed most rundowns of what ads proved to be the most popular on the Super Bowl, but we decided to post this one mostly for this cool visual of how people’s brains responded to the ads for Doritos (“Live the flavor”) and Emerald Nuts, respectively. For the second year in a row, FKF Applied Research used fMRI technology to see which ads caused the brain to be most engaged.
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