Suntory Whisky Carved the World’s Most Incredible Ice Cubes

The agency used what's called a CNC router (and a process that's kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)

Miwako Fujiwara of TBWA\Hakuhodo said the CNC router was chilled at -7 degrees Celsius to keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing. "A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture," Fujiwara added.

The campaign was launched in 2014 and won gold for design in Adweek's Project Isaac Awards last year. It also just won a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.

Lots more images, along with credits, below.

CREDITS

Client: Suntory

Campaign: "3D on the Rocks"

Agency: TBWA Hakuhodo+Hakuhodo

Executive Creative Director, Creative Director, Planner: Kazoo Sato

Copywriters, Planners: Takahiro Hosoda, Nobuhiro Arai

Art Directors, Designers: Yo Kimura, Yuki Tokuno

Creative Technologist: Masashi Matsukura

Producer: Kaoru Otani

Assistant Producer: Fusae Yoshikawa

Public Relations: Kayoko Asano, Miwako Fujiwara

Production: Tokyo, mount inc., amana

Movie:

Director: Eiji Tanigawa, Tokyo

Camera: Senzo Ueno, Tokyo

Lighting: Masachio Nishida

Art: Midoriko Nemoto, Taiyo Kikaku

Ice: Motoharu Kato, Yamane Ice

Sizzle: Noriko Saotome, Grand

Video Engenner: Satoshi Igarashi

Producer: Toshiyuki Takei, Tokyo

Assistant Producer: Masayoshi Takayanagi, Tokyo

Production Manager: Makoto Takahashi, Tokyo

Production Manager Assistant: Rintaro Kozasa, Taiyo Kikaku　

Offline Editor: Ryuichi Hasegawa (puzzle)

Online Editor: Akira Nishibu, Image Studio 109

Multi Audio: Yuta Sato, Image Studio 109

Sound Effects: Norio Kobayashi, ONPa

Music:

Executive Producer: Audioforce

Producer: Danic

Composer: Steve Sidwell

Web:

Planners: Im Jeong-ho, Takeshiro Umetsu, mount inc.

Planner, Art Director, Technical Director, Director: Hidekazu Hayashi, mount inc.

Directors: Hiroka Hasegawa, Hideki Yoshidatsu, mount inc.

HTML Coding: Hideki Yoshidatsu, mount inc.

3-D Computer Graphics: Takeo Saito, Mika Nariya, Fulvis K.K.

Production Manager: Ko Yoshida, mount inc.

Graphic:

Photographer: Keisuke Minoda, acube

Retoucher: Masahiko Furuta, Rizing

Photo Producer: Shinya Omi, Amana