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With summer in full swing, the Spanish government has released a taboo busting body positivity campaign, that features various women of different shapes and sizes enjoying the beach.
Featuring the line, “El verano también es nuestro,” which translates as “summer is ours too,” the campaign image features five women of different demographics and ages in their swimwear, enjoying the sunshine. One woman, who is topless, also bears the scars of a mastectomy.
The aim of the campaign is to fight stereotypes and encourage women to go to the beach without fear of judgement.
A translation of the launch tweet from the Ministry of Equality of the Government of Spain read: “Summer is ours too.
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