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David Burn over at AdPulp is doing an amusing series on “outstanding mission statements”—those corporate credos that ride the fine line between glorious aspiration and utter hogwash. (Type “mission statements” into AdPulp’s search function to read the complete series.) Burn has found interesting statements of self from companies like Patagonia, American Apparel, the Billboard Liberation Front and Bruce Mau Design. The PETA-unfriendly stance taken by Wichita, Kan., ad agency Sullivan Higdon & Sink—the latest in the series—is our favorite.
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