Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Benihana was hot in the '70s when it was a novelty for chefs to prepare food at your table. That's not so special now, and neither is this "Big Jump" spot via Wieden + Kennedy and Matt Lenski of Epoch Films. They use tiki-mug figurines to tell the tale of a self-styled Buddah Knievel with a salad-cycle who leaps over a spread of shrimp. This isn't nearly as wild as a real Asian ad would be, and it's undercooked as a parody/homage.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in