Student's Difficulty Finishing Book Could Be Its Best PR Yet

Author's encouragement to kid goes viral

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In one of the more ironic literary moments of recent Internet history, a lazy student's refusal to read a book for school might end up inspiring thousands of others to pick up a copy. Why? Because he was busted by the author himself. A few days ago, a Yahoo Answers user named "♥ Idiot America ~ ϟƘƦІןן∑x ♥" asked for a full explanation of the 2010 book The Boy Who Couldn't Sleep and Never Had To.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in