This Stripped-Down, High-Tech Vehicle Could Change Auto Advertising Forever

The only car you'll ever need (for ad shoots, anyway)

When you're shooting an automotive commercial, why bother using the actual car being advertised? That's so 2015. 

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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