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Iris Singapore and the World Wildlife Fund put together some weapons-grade wishful thinking with this new spot for the WWF's Earth Hour event.
With help from a little girl's narration, the ad reverse-engineers a series of fortunate events in which people decide to take things like climate change and conservation seriously. The narrator starts the ad as an old woman and gets progressively younger as she lists each step humanity took (or will take?) to protect Earth, finishing as a child when she declares 2016 to be the year when we all decided to get our act together.
The visuals and overall production are industry standard, but the idea and execution are what make it great.
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