Stride Gum Challenges You to Sit Mindlessly at Your Computer for Hours

Advertising as punishment continues with this cute-looking but utterly malevolent banner ad for Stride gum from JWT in New York. It's part of the agency's "Be Ridiculously Long Lasting" campaign, which involves various physical challenges. The goal here is to click and hold your mouse on the red circle and follow it around as it moves. Let go of the mouse button or stray outside the circle, and you lose. (Click "Try Again" to play if the banner has already cycled through.)