StrawberryFrog exec publicly rips ex-staffer

Every company has been burned by a bad hire, sometimes one that goes comically wrong. Most chalk it up as a lesson learned and move on. Not so StrawberryFrog Amsterdam planning director Heather Lefevre. She's on a mission, in her words, to "remove a cancer from adland." The story goes that she hired a planner named Sam Ismail (above). It didn't work out. She accuses him of fabricating stories about family emergencies as excuses for not showing up to work—while continuing to post "casual, flippant tweets" on Twitter in his absence.