Stowe ski campaign avoids the scenic route

Stowe6minutes It’s almost ski season in the East. Here’s an interesting campaign for Stowe ski resort in Vermont, from Kelliher Samets Volk in Burlington. (Click the ad to enlarge.) It remains to be seen if skiers will appreciate the approach, with beauty shots of snowy peaks giving way to jokes about “pocket dogs,” celebrity baby names, prescription-drug side effects—and the pursuit of the perfect line. The art direction keeps you interested, anyway. See another execution over at The One Club.

—Posted by Tim Nudd