Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It must be frustrating to be a brand whose product is so closely associated with a single holiday that it seems odd to have it any other time. Stove Top stuffing is in that boat, but it tends to take out its frustrations through comedy—including a raft of new spots starring the "Artisanal Hipster Pilgrim," a millennial character who defies his Pilgrim forebears by encouraging rather than forbidding the eating of stuffing on days other than Thanksgiving.
The campaign, by CP+B, includes four online videos (two have been released so far) as well as wild postings.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in