The Story Behind the Incredible, Inspiring Adidas Spec Ad That Has Everyone Talking

We speak to the director, Eugen Merher

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The elderly man only wanted a moment away from his dreary life, where he sat surrounded by others counting down the hours while dreaming of past glories. 

The key to his freedom was simple—a well-worn pair of shoes. 

Adidas is a major brand with a roster of international agencies. But the spec ad below, created by students at Germany's Film Academy of Baden-Württemberg and going viral this week on YouTube, is the most moving work we've seen so far in 2017.



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