The story behind the Apple logo's evolution

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One obvious reason why Steve Jobs’s latest medical leave is so troubling to Apple fans and investors is that Jobs, unlike most CEOs, has proven as adept at design and R&D as he has at corner-office despotism. But among the long list of Apple products to debut under Jobs, one invention has gone largely without remark: the Apple logo itself.
  In its 35-year history, Apple has had only three corporate badges. Two of them—variations on the iconic apple with the single leaf and bite mark—wouldn’t have existed were it not for Jobs.

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