Store Clothes Now Have Real-Time ‘Like’ Counts Built Into the Hangers

Social baked into retail experience

Headshot of Tim Nudd

Is this cool or crazy? Probably more of the latter. In Brazil, fashion retailer C&A has rolled out a program called Fashion Like. People can "like" certain articles of clothing on the brand's Facebook page, and the like counts are updated in real time on hangers in the store. It's an interesting execution, but will probably just make people more confused. Presumably you'd want to find something you actually like—but that not many people "like"—so that you can maintain your flimsy illusion of actually having unique tastes. Via Adverve.

@nudd Tim Nudd is a former creative editor of Adweek.