Still Think the '80s Were Cool? A German Bank Offers a Reality Check

Union Investment's ad resurrects some retro gadgets

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Ah the ’80s. The decade that brought us Duran Duran, Jazzercise, Ghostbusters, shoulder pads and Super Mario Bros.

It’s all too easy to get nostalgic for eras gone by and (what feels like) simpler times. Which is exactly the point German asset bank Union Investment makes in its most recent ad.

Putting a spin on the type of creative you’d expect from a corporate financial services institution, the DZ Bank-owned brand gets “Stuck in the ’80s” in this work from Grabarz & Partner.

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