Still Looking for a Presidential Candidate Who’s Truly Likable? Meet Zoe

The Y's candidate of the future

The presidential race sure could use a dose of cute. And here she is. 

Zoe is running for the nation's highest office. Or she might be—in 2064. And she is the star of Droga5's new ads for the Y, which communicate that all kids can grow up and change the world if they're nurtured properly and supported along the way.

Zoe has her own campaign website,, where you can donate to her campaign, watch her videos and shop for Zoe merchandise. Donations actually go to you local Y and support the programs and services that help kids like Zoe thrive.

"While Zoe for President is a breath of fresh air during a heated campaign cycle, every child, regardless of background, needs support and guidance to reach their full potential," Kevin Washington, president and CEO of YMCA of the USA, said in a statement. "Our campaign will address actual issues that America's communities are faced with each day like access to early childhood education, safe space, meal assistance, and the Y's role in solving the challenges head on."

Zoe for President is the second phase of Droga5's "For a better us" campaign for the Y, which we wrote about here. TV spots will air on networks including CNN, HLN, TNT and TBS. Digital work will run on The New York Times, YouTube, Twitter and elsewhere.

Of course, Zoe isn't the only presidential candidate that Droga5 is working for. The agency has also been crafting ads during this cycle for Hillary Clinton.


Client: The Y

Campaign: Zoe for President

Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director: Kevin Brady

Creative Director: Casey Rand

Creative Director: Karen Land Short

Junior Copywriter: Gabe Sherman

Junior Art Director: Gage Young

Associate Design Director: Cynthia Ratsabouth

Designer: Jen Lally

Designer: Kathryn Berlinsky

Experience Designer: Hiye Shin

Junior Designer: Hena Seo

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Senior Producer: Jennifer McKenzie

Associate Broadcast Producer: Jenna Alchin

Associate Broadcast Producer: Jamil McGinnis

Head of Interactive Production: Niklas Lindstrom

Director of Technology: Andy Prondak

Executive Interactive Producer: Jenn Mann

Senior Technology Lead: Joachim Do

QA Engineer: Yadira Isaac

Lead Developer: Jim Alexander

Head of Art Production: Cliff Lewis

Junior Art Producer: Nichole Katsikas

Associate Media Producer: Bethany Lyons

Junior Print Producer: Rose Mahan

Photographer: Paul McGeiver

Associate Photographer: Robert Ohman

Head of Print Services: Rob Lugo

Creative Studio Coordinator: Virginia Vargas

Retouching Studio Manager: Michelle Leedy

Retouching Coordinator: Michael Mockler

Global Chief Strategy Officer: Jonny Bauer

Head of Strategy: Chet Gulland

Strategy Director: Elaine Purcell

Head of Data Strategy: Andrew Tully

Senior Data Strategist: Eric Raicovich

Senior Data Strategist: Brad Mumbrue

Group Account Director: Matt Ahumada

Account Director: Amanda Chandler

Account Manager: Sara Fletcher

Project Manager: Rayna Lucier

Client: The Y

President / CEO: Kevin Washington

EVP, Chief Strategy / Advancement Officer: Kate Coleman

VP, Marketing Communications: Donna Bembenek

Senior Director External Relations: Ryu Mizuno

Production Company: Community Films

Director: Matt Smukler

Executive Producer: Carl Swan

Executive Producer: Lizzie Schwartz

Head of Production: Chris Spanos

Producer: Nick Shandra

Editorial: Beast NY

Editor: Jim Ulbrich

Post Producer: Sheena Wagaman

Post Producer: Melati Pohan

Post Production: Gryphyn

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