Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Leave it to the Brits to perfectly explain sexual consent by comparing it to tea.
"Tea and Consent," a wonderful PSA by the Thames Valley Police featuring stick figures, initially seems like a gross oversimplification that might poorly serve a serious and sensitive subject—or at the very least, open well-intentioned cops up to jokes about British people and their thing about tea.
But the comparison is not only effective, it quite clearly condemns any attempts to claim murkiness around the subject.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in