Stihl Heads Into the Void to Show the Otherworldly Power of Its Leaf Blowers

Do not try this at home

Houston, we have a blower.

French agency Altmann + Pacreau gets cosmic in this ad for Stihl leaf blowers, employing astronaut imagery and the 2001: A Space Odyssey theme to fine effect.

"Having done many ideas with leaves in the past, we thought we should go for something less expected to stand above the competitors in an allegoric and funny way," Olivier Altmann, the agency's chief creative officer, tells AdFreak. Given the client's premium pricing, "they need to reinforce their positioning about performance and make sure that customers ask for Stihl, instead of being left with just the price as the main criteria for making their decision."

Other ads have launched products into the void, but few have done so as elegantly as this one. Here, smooth visuals memorably emphasize the leaf blower's power, portraying yard work as the ultimate trip (or something).

No doubt, in some distant dimension, where the dead live again and, for reasons beyond earthly understanding, really need to tidy up their lawns, Stanley Kubrick is smiling.


Client: Stihl

Agency: Altmann + Pacreau 

Creative Director: Olivier Altmann 

Agency Management: Edouard Pacreau, Thomas Vigneron 

Production: The Gang Films 

Producer: Nathalie Le Caer

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.