Stick anything inside you, say lubricant ads

Headshot of Tim Nudd

If you've taken a special liking to a bowling pin, a telescope or a giant dog bone, then Try is the lubricating gel for you! This ambient campaign, credited to JWT Paris, consists of "Try me!" stickers that are meant to be surreptitiously slapped on large phallic objects in stores and elsewhere, implying that this is a product that over-delivers in a big way. (Perhaps to prevent lawsuits filed from emergency rooms, an asterisk leads to smaller copy recommending that you not, in fact, try any such thing.) Sure, these are probably scam ads—but hyperbole like this is a recurring theme in lubricant ads. Sometimes it's even more painful looking. See the three full ads after the jump.

@nudd Tim Nudd is a former creative editor of Adweek.