Steve Jobs: King of the Crazy Ones

One of the great Apple ads welcomes another visionary

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"Crazy Ones," the iconic Apple commercial by TBWA\Chiat\Day from the "Think different" campaign of the late 1990s, was always, in a way, about Steve Jobs. Voiced by Richard Dreyfuss, it celebrated "the rebels, the troublemakers, the ones who see things differently" and would therefore change the world. The images showed everyone from John Lennon to Gandhi, but the inference was that Apple's visionary leader was one these remarkable souls.

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