Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
First, we’d like to commend ourselves this morning for devoting more blog space to Steve Fossett than Martha. In that, as this post, demonstrates, we may be alone.
Anyway, public relations people love to tell you how the business is changed, but has it really strayed that far from the days of pole-sitting? The power of the stunt was in evidence again last week with the solo around-the-world flight by Steve Fossett.
Fossett, a 60-year-old former trader from Chicago is routinely described as a "millionaire adventurer” (and really, how cool would that be) but nonetheless had his circumnavigation paid for by Richard
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in