Stephen Curry and Jamie Foxx Put on a Fireworks Show in Under Armour's Cosmic New Ad

Under Armour recently showed you hundreds of Stephen Currys in an ad from Droga5. But of course, you only need one Stephen Curry to rewrite the NBA record books. And that's what we get in Droga's latest ad, which kicks off the 2015-16 NBA season by celebrating the Warriors point guard and his cosmic impact on the game of basketball. Droga5 wanted an epic vibe, so it got Oscar winner Jamie Foxx to voice poetic copy about how thoroughly Curry's lightning-fast shot has changed the game. (Foxx appears onscreen briefly, too.) When Curry shoots a three-pointer, he releases the ball in as little as 0.4 seconds—the quickest shot ever measured. This is illustrated with exploding fireworks in the darkly evocative visuals from director Henry-Alex Rubin. "Stephen is a generational talent, and through hard work and self-belief he's doing things on a basketball court that is impacting how the game is played, coached and seen by fans throughout the world," says Peter Murray, vp of global brand and sports marketing at Under Armour. "This new story, featuring Stephen in the new Curry Two, showcases his dynamic skill set, which is inspiring a new generation of basketball players to challenge the foundation of the game and lead the new era of basketball." The spot features Under Armour's "Iron Sharpens Iron" Curry Two, the first colorway of Curry's second signature shoe, which hits UA.com and retailers on Oct. 24. More colorways of the Curry Two will be released throughout the season. CREDITS Client: Under Armour Campaign: Curry Two Title "Flash" Agency: Droga5 NY Creative Chairman: David Droga Chief Creative Officer: Ted Royer Group Creative Director: Tim Gordon Copywriter: Craig Gerringer Art Director: Conner Tobiason Chief Creation Officer: Sally-Ann Dale Head of Broadcast: Production Ben Davies Broadcast Producer: Rebecca Wilmer Integrated Production Business Manager: Librado Sanchez Global Chief Strategy Officer: Jonny Bauer Head of Strategy: Chet Gulland Group Strategy Director: Harry Roman Junior Strategist: Isaiah Brown Senior Communications Strategist: Hillary Heath Group Account Director: Julian Cheevers Account Director: Brian D'Entremont Account Manager: Josh Freeland Associate Account Manager: Scott Bubis Senior Project Manager: Courtney Kosup Project Manager: Monique Lavie Client: Under Armour CEO & Founder: Kevin Plank EVP, Global Marketing: Adam Peake SVP, Global Brand Strategy: Rick Anguilla SVP, Global Brand Creative: Steve Battista SVP, Global Brand Marketing: Adrienne Lofton SVP, Business Development & Entertainment: Todd Montesano VP, Global Brand & Sports Marketing: Peter Murray VP, Creative & Design: Brian Boring Sr. Director, Strategic Partnerships & Entertainment: Dre Wright Creative Director, Story Development: Jed Jecelin Director, Brand Basketball: Tai Foster Director of Sports, Marketing, Pro Basketball: Kris Stone Brand Marketing Director, Campaign Integration: Teresa Oles Director Creative Operations: Eric Clemmer Production Company: Smuggler Director: Henry-Alex Rubin DOP: David Devlin Partner: Patrick Milling Smith Partner: Brian Carmody Executive Producer: Lisa Tauscher Executive Producer: Drew Santarsiero Head of Production: Andrew Colón Producer: Alex Waite Editorial: Stitch Editorial Editor: Leo Scott Assistant Editor: Weston Cadwell Executive Producer: Mila Davis Telecine: The Mill Colorist: Fergus McCall Postproduction: Framestore Senior Producer: Christa Cox Senior Producer: Nicholas Dziekonski VFX Supervisor / Lead Flame Artist: Martin Lazaro Compositor: Leslie Chung Compositor: Hieu Phan Music Supervisor, Venn Arts: Jonathan Hecht Track: "Giants" by Tamer, Pusher Music Sound Duotone: Audio Post Executive Producer: Greg Tiefenbrun Mixer/Sound Designer: Andy Green

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Stephen Curry and Jamie Foxx Put on a Fireworks Show in Under Armour's Cosmic New Ad

Changing the game in only 0.4 seconds

Tim Nudd

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Tim Nudd