Steph Curry, Chance the Rapper and Obama Appear in PSA for My Brother's Keeper

Agency Matter Unlimited created 'We Are the Ones'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Purpose-driven advertising agency Matter Unlimited created a call to action for the My Brother’s Keeper Alliance, an Obama Foundation initiative, featuring President Obama, Chance the Rapper and Steph Curry.

The spot, “We Are the Ones,” opens on a young man seemingly inspired by an Obama speech he watches on his cellphone to deliver an address of his own: “We are the ones to inspire our generation, to rise up, take action and stand for the opportunity of everyone.”

His

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in