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Crisp, steaming fries and cold beer. It’s a combination that’s become nearly universal, but its origins are profoundly Belgian.
So when Anheuser-Busch InBev was looking for ways to create more brand awareness in Colombia for Stella Artois, a lager with a rich Belgian history, the marketing team turned to a pairing with more than 200 years of proven popularity.
The result: Frites Artois, a custom restaurant concept in the capital city of Bogotá that specializes in Belgium’s signature products of Stella Artois and sliced potatoes fried to perfection.