Stella Artois' Restaurant Concept Took Experiential to a New Level. Now It's Going Global

Frites Artois quickly turned a profit as Bogotá's destination for Belgian beer and fries

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Crisp, steaming fries and cold beer. It’s a combination that’s become nearly universal, but its origins are profoundly Belgian.

So when Anheuser-Busch InBev was looking for ways to create more brand awareness in Colombia for Stella Artois, a lager with a rich Belgian history, the marketing team turned to a pairing with more than 200 years of proven popularity.

The result: Frites Artois, a custom restaurant concept in the capital city of Bogotá that specializes in Belgium’s signature products of Stella Artois and sliced potatoes fried to perfection.



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