Stella Artois feels tipsy with holiday cheer

This visually appealing Stella Artois holiday microsite from Lowe and Psyop tells the tale of a master paper-cut craftsman who creates a magical wintry world. I always wanted to be a master paper-cut craftsman, but I flunked folding, and kept poking myself with the scissors. At first, my reaction to the campaign was: too bad such an evocative seasonal effort is just meant to sell beer. But it turns out Stella was originally brewed in the 14th century to celebrate the holidays, so I guess that historical tie-in makes it OK.