Stella Artois Created a Giant Mural of Naked People to Sell Beer

The billboard continues the brand's 'Au Naturel' campaign promoting Unfiltered lager

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It’s a bird, it’s a plane, it’s … is that a naked person?

Outdoor advertising can be easy for passersby to tune out, but Stella Artois has ensured it grabs attention with a giant mural on a building in London that features a nude man and woman drinking its Unfiltered lager. The artwork cleverly plays with the architecture by positioning the characters on a wall where windows cover up their private parts.

This is a continuation of Stella Artois’ “Au Naturel” campaign, which began last year to promote the Belgian brewer’s new Unfiltered beer.

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