Stella Artois Created a Giant Mural of Naked People to Sell Beer

The billboard continues the brand's 'Au Naturel' campaign promoting Unfiltered lager

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

It’s a bird, it’s a plane, it’s … is that a naked person?

Outdoor advertising can be easy for passersby to tune out, but Stella Artois has ensured it grabs attention with a giant mural on a building in London that features a nude man and woman drinking its Unfiltered lager. The artwork cleverly plays with the architecture by positioning the characters on a wall where windows cover up their private parts.

This is a continuation of Stella Artois’ “Au Naturel” campaign, which began last year to promote the Belgian brewer’s new Unfiltered beer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in