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Steak-umm, the frozen sliced cheesesteak meat brand, has finally found the promised land, earning the blue checkmark of Twitter verification that it’s coveted so desperately. But it’s still kinda pissed at Jack and company.
The brand has been angling for verification for four months, running a whole #VerifySteakUmm campaign that’s included conspiracy theories and pot shots at Twitter itself. That has continued even after verification. For example:
This acerbic tone toward Twitter, mixed with comical, inspiration-style posts about being positive and living your best beefy life, have defined the @steak_umm Twitter account lately.