Stay in School or Unbelievably Bad Things Will Happen to You, Says Horrifying PSA

Shocking ad from Australia

Well, this is something—a (probably fake) PSA from Australia that tries to scare its audience into staying in school by warning them of some pretty intense consequences should they play hooky. The ad is completely weird, shocking and illogical—but hey, half a million YouTube views in 24 hours makes it all worth it in the end?

UPDATE: Judging by the client website, this is probably a hoax campaign—an ad for the directing team. Credits below. Via Osocio.

Warning: Video is graphic.


Client: Learn for Life Foundation of Western Australia

Agency: Henry & Aaron

Writers, Directors: Henry Inglis, Aaron McCann

Producer: Lauren Elliott