Stay for the Credits: How Bonus Scenes Became a Crucial Part of Movie Marketing

For studios, they've become way more than just a gag

In the last week, a rumor that had been bouncing around the internet was confirmed when director James Gunn revealed that, yes, Guardians of the Galaxy Vol. 2 would have an epic five post-credits scenes. For those of us who feel like most movies could easily lop off 20 minutes or so without losing anything meaningful from the story, it means we’re going to have to wait even longer to OMG get out of the way I need to go to the bathroom.

@ChrisThilk chris.thilk@gmail.com Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at ChrisThilk.com, where he shares his thoughts on content marketing, media and movie marketing.
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