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State Farm has spent years weaving itself into the cultural conversation around professional sports, and now that strategy is headed to the Super Bowl.
In the brand’s first Big Game ad, scheduled to run in the first half of Sunday’s game, you can expect to see a handful of big names. The insurer has already announced Aaron Rodgers and Patrick Mahomes will be in the spot, but a mystery guest or two seem to be on the docket as well.
State
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