Stars Turn Wedding Classics Into Same-Sex Love Songs in MGM Resorts' 'Universal Love' Playlist

Bob Dylan, Kesha and St. Vincent contributed

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

An ambitious campaign from MGM Resorts and agency McCann New York is celebrating LGBTQ love—and increasingly tolerant attitudes towards same-sex marriage—by teaming up with top musical artists to re-imagine classic, traditionally heterosexual love songs as same-sex wedding tunes.

Titled “Universal Love,” the six-song recording includes performances from Bob Dylan, St. Vincent and Kesha, delivering fresh interpretations of familiar tunes—but swapping out “he” and “she” pronouns, and then pairing them with a same-sex voice.

Dylan, for example, brings his unmistakable croak and impeccable phrasing to “He’s Funny That Way”—a 1928 song performed by various male and female artists over the years using both “he” and “she.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in