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Last year, Monica Lewinsky and agency BBDO New York brought online bullying into the real world by staging racist and homophobic encounters in public and highlighting that such attacks happen daily online.
That work was nominated for an Outstanding Commercial Emmy, and now it has a follow-up: #DefyTheName, a campaign aimed at turning the tables on bullies by embracing and disarming their insults.
In the launch spot for the effort, we see (or hear mention of) a wide range of celebrities who’ve been mocked as children or even adults, with the visuals contrasting the insults against the success each star has had.