The Starburst Minis Factory Looks Like a Posture-Destroying Workplace Nightmare

Don't take a job in Miniminneapolis

In Starburst's "Miniminneapolis" spot, a construction worker tries to explain the robust fruit flavor of the candy's new Minis by theorizing that the candy gets shrunk down in a miniature factory. The cutaway scenes of factory workers bonking their heads on low ceilings, struggling with miniature controls and stooping to get through tiny doorways are pretty funny, as is the exasperated question of "Why is this factory so small?" It's not unlike watching Calvin's dad explain that the sun is actually the size of a quarter, and it crumbles under scrutiny with the same charm.