Starbucks Tries to Make You Hate Mondays a Little Less

Animated U.K. spot celebrates the day's history

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Starbucks is rebounding from recent image problems in the U.K. (something about tax payments, I think) with this ad for its Monday coffee special. The spot, from AMV BBDO, suggests Monday is actually a pretty good day, all things considered, because lots of important things happened on a Monday—the first moon walk, the first public elevator ride, the debut of movies in the U.K., and thousands of births, just for starters. "We limited our palette to things you'd find at a Starbucks shop," says Brand New School, which produced the spot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in