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Campaigns that directly address gender equality issues received especially high accolades at this year’s Cannes Lions, with works like “Womb Stories,” “True Name” and “The Bread Exam” taking home top prizes. This created an especially stacked Glass Lion for Change category, which honors these efforts each year.
In the end, Starbucks’ emotional “I Am” campaign out of Brazil rose above a number of previously predicted favorites to earn the category’s Grand Prix award. This is Brazil’s first-ever win in the Glass category and agency VLMY&R’s second Grand Prix win overall.
Top honors
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