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Stammering is Rarely Heard in the Media, But This Campaign Wants to Change That

STAMMA is targeting media companies to ensure people with stammers are represented across channels

Stammering is Rarely Heard in the Media, But This Campaign Wants to Change That — The ad follows the inner monologue of a person who is skeptical about petitions and is voiced by Paul Roberts, who has a stammer.VMLY&R London

By Brittaney Kiefer

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Between 50-70 million people around the world stammer, including US President Joe Biden. While 8% of children will stammer at some point in their lives and 1-3% of adults say that they do, stammering is rarely heard in the media—and, when it is, it is usually portrayed in a negative or comedic light.

STAMMA, the British Stammering Association, is petitioning for greater representation of stammering in the media. Its campaign marks International Stammering Awareness Day on Oct.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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