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St. John Ambulance, the first-aid teaching and awareness organization, has put together some incredible, horrifying PSAs through the years.
We've covered many of BBH London's ads for the group. Last year, the agency won a silver Film Lion at Cannes for "Helpless," a two-minute film based around the statistic that first aid could prevent 140,000 deaths a year—the same number who die from cancer. BBH followed that up with the heartbreaking "Save the Boy" spot last fall.
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