Sriracha Beer Is Here, in Major Step Toward a World of Sriracha Everything

Just have a mouth-cooling chaser ready

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You can basically rattle off a Bubba Gump-inspired list of stuff that's great with Huy Fong's Sriracha hot sauce: Sriracha shrimp, Sriracha wings, Sriracha corn, Sriracha burgers, Sriracha fries, Sriracha eggs. Even Tabasco has made Sriracha.

What the Pho would you do without it?

Inevitably, though, you need to wash down whatever spicy conconction you've inhaled with a bottle of beer. Well, now you can get your Sriracha fix with that beer, too.

The beersmiths over at Rogue have made this dream a reality with their Sriracha Hot Stout Beer, available for $13 a bottle.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in