Square Parlays Its Small Business Aid Initiative Into a National TV and Radio Campaign

The company picked 6 out of thousands of businesses it had featured on social

woman sitting at a computer at a desk
Leilani Baugh, owner of Cajun restaurant Roux and Vine in Oakland, Calif., was one of six small business owners featured. Square

After spending the first stretch of the pandemic featuring thousands of small businesses across the country on its social channels, Square is turning the effort into its first national television and radio campaign.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.