Square Parlays Its Small Business Aid Initiative Into a National TV and Radio Campaign

The company picked 6 out of thousands of businesses it had featured on social

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


After spending the first stretch of the pandemic featuring thousands of small businesses across the country on its social channels, Square is turning the effort into its first national television and radio campaign.

The ads will highlight six of those local enterprises, ranging from California’s only Black and female-owned roofing company to a century-old family-run clothing store in Detroit. Styled in the user-generated clip and still slideshow aesthetic of quarantine advertising, they feature the words of each business owner on how the Covid-19 outbreak has affected them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in