This squad car sponsored by Dunkin' Donuts

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Placing ads in police cars may be the latest fix for helping cash strapped police departments make a little money. But at least one citizen in Littleton, Mass., isn’t happy about it. In a letter to the Littleton Independent, one Steven McDougall of Orchid Drive points out that the businesses in the community will be buying the ads the police department is selling, so the net profit for the community is … zero. A better way to raise money, he says—one that doesn’t compromise the police department—is simply to raise taxes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in