I'm glad to hear I'm not the only nerd who loved Sprint's "Now" widget, which debuted in November. Apparently the lighthearted and mesmerizing tool was such a hit, Sprint turned it into the swank new ad shown above. If you haven't already, check out Eleftheria Parpis' writeup on Adweek.com about the campaign by Goodby, Silverstein & Partners. So, what will be the next widget to inspire a big-budget TV spot? My vote goes to the Blog and Website Cuss-O-Meter.
—Posted by David Griner
The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now.