Springfields battle for ‘Simpsons’ premiere

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Simpsons Movie will be getting some extra publicity in the Springfields of America this year, as Fox has asked 16 towns with that name to compete for the right to host the world premiere screening. The cities are being asked to send in video clips demonstrating their worthiness. (The Simpsons, of course, live in their own fictional Springfield.) Unfortunately, only half of the Springfields were invited—there are 32 total in the U.S. “I’m kind of disappointed that it’s not all Springfields,” says Dottie Chaffee of Springfield, Vt.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in