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CANNES, France—Spotify knows that marketers love the company’s data-centric ads. It’s no surprise then that the streaming platform is using that to its advantage with some data-centric print work to tout its upcoming panel, Creativity in the Age of Resistance, at the Palais on Tuesday at 4 p.m.
In blink and you’ll miss them posters plastered up in the Palais, Spotify reveals that “‘Wild Thoughts’ was streamed over 2,070 times during last year’s Cannes,” among other revelations.
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