Spotify Turned a Subway Station Into an Interactive Homage to David Bowie

David Bowie may be one of the most iconic Londoners in history, but his relationship with New York City was a long and mutually inspirational one.

Now, two years after the musician’s death, Spotify is honoring that deep connection in one of the most NYC ways imaginable: a subway station takeover.

Starting this week and running through May 13, Spotify’s interactive exhibit turns the walls and other surfaces of the Broadway-Lafayette station into a celebration of Bowie aimed at promoting not only awareness of his history in the neighborhood, but also the “David Bowie is” exhibit currently on display at the Brooklyn Museum.

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Each piece of art includes an informational sign with commentary from Bowie and Spotify links to experience his music within the app.

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Perhaps most enticingly, limited-edition MTA MetroCards cards featuring Bowie “personas” including Ziggy Stardust and four others will be available for sale at the station.

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Spotify will also be using its multimedia platform, Spotlight, to debut a new content series called “David Bowie Stories,” featuring interviews, essays and behind-the-scenes stories of his work.

Check out more images from the subway installation below:

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David Griner

@griner

David Griner is creative and innovation editor for Adweek. He's been covering agencies, creativity, technology and marketing innovation for more than a decade and is host of Adweek's podcast.