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Spotify is taking advantage of World Cup hype to launch exclusive video content and other brand new features that celebrate the intersections of music, culture and soccer. The video series can only be found on the platform’s ¡Viva Latino! enhanced playlist through the month of June.
“The idea for the series came naturally to us because music and soccer are deeply rooted in Latin culture,” said Rocío Guerrero Colomo, head of global cultures at Spotify. “Our mission at Spotify is to connect fans with artists and celebrate what they are most passionate about.”
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