AdFreakSpotify Has Songs for All Your Awkward Family Moments in Comical New AdsIn-house work for the service's family planBy Tim Nudd|April 26, 2017ShareBy Tim Nudd|April 26, 2017ShareSavage Garden’s “Truly Madly Deeply” and Justin Bieber’s “Love Yourself” are, respectively, the cause of, and solution to, some uncomfortable family situations in Spotify’s amusing new ads, created in-house and rolling out in the U.K. to promote the service’s family plan.Biscuit’s Matt Devine directed the two spots, which certainly take the music streaming service in a more suggestive direction. As one YouTube commenter asks, “Why are all these Spotify ads so sexual?” Adds another: “Just saw this on TV with my mum in the room so fkn awkward.”CREDITS Client: Spotify Agency: In-house Production: Biscuit Filmworks Director: Matt Devine Managing Director: Shawn Lacy Executive Producer: Rick Jarjoura Heads Of Production: Rachel Glaub & Mercedes Allen-Saria Director of Photography: Adam Marsden Production Designer: Jay Pooley Editorial: Cosmo Street Post Producer: Anne Lai Editor: Dave Otte Adweek Adweek