Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Savage Garden’s “Truly Madly Deeply” and Justin Bieber’s “Love Yourself” are, respectively, the cause of, and solution to, some uncomfortable family situations in Spotify’s amusing new ads, created in-house and rolling out in the U.K. to promote the service’s family plan.
Biscuit’s Matt Devine directed the two spots, which certainly take the music streaming service in a more suggestive direction. As one YouTube commenter asks, “Why are all these Spotify ads so sexual?” Adds another: “Just saw this on TV with my mum in the room so fkn awkward.”
CREDITS
Client: Spotify
Agency: In-house
Production: Biscuit Filmworks
Director: Matt Devine
Managing Director: Shawn Lacy
Executive Producer: Rick Jarjoura
Heads Of Production: Rachel Glaub & Mercedes Allen-Saria
Director of Photography: Adam Marsden
Production Designer: Jay Pooley
Editorial: Cosmo Street
Post Producer: Anne Lai
Editor: Dave Otte
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in