Spotify Has Songs for All Your Awkward Family Moments in Comical New Ads

In-house work for the service's family plan

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Savage Garden’s “Truly Madly Deeply” and Justin Bieber’s “Love Yourself” are, respectively, the cause of, and solution to, some uncomfortable family situations in Spotify’s amusing new ads, created in-house and rolling out in the U.K. to promote the service’s family plan.

Biscuit’s Matt Devine directed the two spots, which certainly take the music streaming service in a more suggestive direction. As one YouTube commenter asks, “Why are all these Spotify ads so sexual?” Adds another: “Just saw this on TV with my mum in the room so fkn awkward.”

Client: Spotify
Agency: In-house
Production: Biscuit Filmworks
Director: Matt Devine
Managing Director: Shawn Lacy
Executive Producer: Rick Jarjoura
Heads Of Production: Rachel Glaub & Mercedes Allen-Saria
Director of Photography: Adam Marsden
Production Designer: Jay Pooley
Editorial: Cosmo Street
Post Producer: Anne Lai
Editor: Dave Otte

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@nudd Tim Nudd is a former creative editor of Adweek.