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Spotify is all about crunching data for ads lately. For a recent paid post in The New York Times, it went beyond listener data—and used other research to “fact check,” in a fun way, the biggest hit songs of 2017, to see how much fake news was in them.
The tongue-in-cheek post, created in partnership with The New York Times’s T Brand Studio, looked at the lyrics from songs by Ed Sheeran, Miley Cyrus, Sam Hunt and Bruno Mars.