Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Spotify is all about crunching data for ads lately. For a recent paid post in The New York Times, it went beyond listener data—and used other research to “fact check,” in a fun way, the biggest hit songs of 2017, to see how much fake news was in them.